Wednesday, 17 January 2018

Information and commentary for the small business banking industry

Category Archives: Content marketing

08 Jan

Content marketing for the long haul

Putting in the time and effort to build a sustainably successful content marketing plan means the rankings, traffic and conversion rewards can be well worth it.

20 Dec

The importance of mobile content

Having the right pieces of small business content, delivered through the right channels, at the right times, and geared towards mobile devices can help create fantastic customer experiences.

19 Dec

Why banks should be blogging

Blogs help to personalize a bank. In an industry where trust between a provider and their customers is paramount, forging a personal connection with an audience is essential

13 Dec

Successful long-term content marketing

Is your bank taking a long-term approach to its content marketing strategy? If it’s putting in the time and effort to build a sustainably successful content marketing plan, the rankings, traffic and conversion rewards can be well worth it.

11 Dec

Delight your customers with a Small Business Resource Centre

The idea is to provide a one-stop shop where your small business customers can access tools and resources that will help their small business throughout its lifecycle, from start up to growth to exit.

07 Dec

Simplicity and a dynamite headline

Without top quality content, your bank will struggle to get customers to your website and will have difficulty keeping them interested until they contact you to solve a problem

04 Dec

What banks get out of content marketing

It’s important to market your content effectively to stay relative and authoritative in your industry – and to gain vital revenue.

29 Nov

How humor can spice up dry content

Content that gives your audience a laugh – especially if the topic is a bit dry – will make it stick in their minds longer.

27 Nov

6 tips for sprucing up your content marketing

Content marketing campaigns tend to have a few common elements – they’re accessible, consumable, relevant, solve their target audience’s specific problems, and they contain terrific storytelling.

22 Nov

Content marketing tools – make the most of them

It’s hugely important to be able to understand how to promote your content so you can increase traffic, win over customers and build your influence. Utilizing the right tools for your market will help.