Sunday, 22 July 2018

Information and commentary for the small business banking industry

Category Archives: Content marketing

12 Apr

Why does a bank need content marketing?

It’s important to market your content effectively to stay relative and authoritative in your industry.

09 Apr

Your bank’s website shouldn’t be an online brochure

A bank’s website should be a major marketing asset, one that’s dynamic, modern, makes use of social media platforms and seeks to consistently engage its audience.

04 Apr

Do you know what small business owners are looking for in a bank?

At the end of the day, what small business owners want is a bank that understands small business.

28 Mar

Making the most of your high-value content

Almost all Hero content can be turned into something else, making sure that you’re squeezing every drop of value out of it.

26 Mar

Is your content overlooking CTAs?

CTAs are most effective if they’re deployed properly. And to know how to do that, you need to identify what kind of CTA you’re using.

21 Mar

Small business content for the mobile audience

Mobile content is an actual thing. So how do you create it?

19 Mar

Why a bank’s website needs to be credible and trustworthy

Building and maintaing a website that provides peace of mind for their small business customers isn’t top of many bank’s priorities. But it should be.

12 Mar

Why content marketing’s so important for banks

A bank’s customers whether they’re big, medium or small business, and personal customers as well, expect to be able to find help, information and guidance around their financial issues.

06 Mar

When it comes to content, video is king

When it comes to content, videos are the most engaging and useful storytelling medium. Just look at how many YouTube videos are watched every minute.

01 Mar

Optimize your case studies

Really make the most of your case study content by optimizing how you write them.