Friday, 23 March 2018

Information and commentary for the small business banking industry

Category Archives: Content marketing

21 Mar

Small business content for the mobile audience

Mobile content is an actual thing. So how do you create it?

19 Mar

Why a bank’s website needs to be credible and trustworthy

Building and maintaing a website that provides peace of mind for their small business customers isn’t top of many bank’s priorities. But it should be.

12 Mar

Why content marketing’s so important for banks

A bank’s customers whether they’re big, medium or small business, and personal customers as well, expect to be able to find help, information and guidance around their financial issues.

06 Mar

When it comes to content, video is king

When it comes to content, videos are the most engaging and useful storytelling medium. Just look at how many YouTube videos are watched every minute.

01 Mar

Optimize your case studies

Really make the most of your case study content by optimizing how you write them.

26 Feb

Keeping content fresh even when writer’s block strikes

Keep your small business content fresh and dynamic by conquering that pesky writer’s block.

21 Feb

We live in an online world, but we’re still real people

The idea behind effective online marketing is to get actual people in the door, and to do that you need to remember that even though you’re hooking them in a virtual environment, they’re still real people.

19 Feb

E-mail: an oldie but a goodie

Email might not have the ‘cool’ factor of social media or the flashy ‘tech’ appeal of SEO, but the fact is that it’s still the most effective.

14 Feb

Add value to your content with resources

What really makes your content valuable is if you can provide your small business customers with resources that they’ll use to keep their business running smoothly.

12 Feb

Tips for promoting your small business content

Promotion should be part of any good content strategy – and we’ve got some tips that you can include when thinking about how to promote your content.