Saturday, 21 July 2018

Information and commentary for the small business banking industry

Category Archives: Insights from Glen Senior

09 Apr

Your bank’s website shouldn’t be an online brochure

A bank’s website should be a major marketing asset, one that’s dynamic, modern, makes use of social media platforms and seeks to consistently engage its audience.

02 Apr

Do your small business customers have what it takes to become thought leaders?

A tried-and-true method for boosting brand awareness is to become a thought leader – someone who’s considered the ‘go-to’ authority in their area.

26 Mar

Is your content overlooking CTAs?

CTAs are most effective if they’re deployed properly. And to know how to do that, you need to identify what kind of CTA you’re using.

19 Mar

Why a bank’s website needs to be credible and trustworthy

Building and maintaing a website that provides peace of mind for their small business customers isn’t top of many bank’s priorities. But it should be.

12 Mar

Why content marketing’s so important for banks

A bank’s customers whether they’re big, medium or small business, and personal customers as well, expect to be able to find help, information and guidance around their financial issues.

06 Mar

When it comes to content, video is king

When it comes to content, videos are the most engaging and useful storytelling medium. Just look at how many YouTube videos are watched every minute.

26 Feb

Keeping content fresh even when writer’s block strikes

Keep your small business content fresh and dynamic by conquering that pesky writer’s block.

19 Feb

E-mail: an oldie but a goodie

Email might not have the ‘cool’ factor of social media or the flashy ‘tech’ appeal of SEO, but the fact is that it’s still the most effective.

12 Feb

Tips for promoting your small business content

Promotion should be part of any good content strategy – and we’ve got some tips that you can include when thinking about how to promote your content.

05 Feb

Customer focus: content that educates

Your content strategy should focus on not just what’s useful for small business owners, but what’s also educational.