A bank’s website should be a major marketing asset, one thatâ€™s dynamic, modern, makes use of social media platforms and seeks to consistently engage its audience.
At the end of the day, what small business owners want is a bank that understands small business.
Building and maintaing a website that provides peace of mind for their small business customers isn’t top of many bank’s priorities. But it should be.
Most business owners will, at some point, need some help managing and improving their cash flow.
The idea behind effective online marketing is to get actual people in the door, and to do that you need to remember that even though you’re hooking them in a virtual environment, they’re still real people.