Sunday, 22 July 2018

Information and commentary for the small business banking industry

Category Archives: Small business banking

07 Feb

Patience is a virtue, especially when applied to content marketing

Generating leads and then converting those leads into customers is not something that happens overnight. It takes planning, and most importantly, patience.

05 Feb

Customer focus: content that educates

Your content strategy should focus on not just what’s useful for small business owners, but what’s also educational.

29 Jan

What are small business owners looking for in a bank?

Small business owners are always on the lookout for no fuss, efficient and up-to-date services. The more they can streamline their finances, the better.

10 Jan

Kick off the New Year with a Small Business Resource Centre

A bank that’s viewed by its customers as small business experts will develop and maintain excellent relationships with those customers. And one of the best ways to do this is by providing them with a Small Business Resource Centre.

08 Jan

Content marketing for the long haul

Putting in the time and effort to build a sustainably successful content marketing plan means the rankings, traffic and conversion rewards can be well worth it.

20 Dec

The importance of mobile content

Having the right pieces of small business content, delivered through the right channels, at the right times, and geared towards mobile devices can help create fantastic customer experiences.

19 Dec

Why banks should be blogging

Blogs help to personalize a bank. In an industry where trust between a provider and their customers is paramount, forging a personal connection with an audience is essential

13 Dec

Successful long-term content marketing

Is your bank taking a long-term approach to its content marketing strategy? If it’s putting in the time and effort to build a sustainably successful content marketing plan, the rankings, traffic and conversion rewards can be well worth it.

11 Dec

Delight your customers with a Small Business Resource Centre

The idea is to provide a one-stop shop where your small business customers can access tools and resources that will help their small business throughout its lifecycle, from start up to growth to exit.

07 Dec

Simplicity and a dynamite headline

Without top quality content, your bank will struggle to get customers to your website and will have difficulty keeping them interested until they contact you to solve a problem