Itâ€™s no secret â€“ content marketing has fast become more popular than traditional marketing methods such as print, radio and television. Why? Because online is the first place that people look when theyâ€™re searching for, or researching goods and services.
Itâ€™s also because content marketing is such a flexible tool. You can include all the material you would in a brochure, upload videos that might have been used in a TV commercial for a fraction of the cost, or create voiceover advertising that rivals anything heard on the radio.
Just like anything else, people will search online to find out about a bankâ€™s products, service and reputation.
Although the goals of content and traditional marketing are the same â€“ to promote your bankâ€™s business â€“ there are many reasons why content marketing should be a major part of your bankâ€™s marketing strategy, and why itâ€™s streets ahead of traditional marketing.
It’s important to understand the concept though, and the below article looks at the difference between content and content marketing.
Read the full article at: contentmarketinginstitute.com