Wednesday, 17 January 2018

Information and commentary for the small business banking industry

Content marketing – a preferred marketing tool

16 Jan

It’s no secret – content marketing has fast become more popular than traditional marketing methods such as print, radio and television. Why? Because online is the first place that people look when they’re searching for, or researching goods and services.

It’s also because content marketing is such a flexible tool. You can include all the material you would in a brochure, upload videos that might have been used in a TV commercial for a fraction of the cost, or create voiceover advertising that rivals anything heard on the radio.

Just like anything else, people will search online to find out about a bank’s products, service and reputation.

Although the goals of content and traditional marketing are the same – to promote your bank’s business – there are many reasons why content marketing should be a major part of your bank’s marketing strategy, and why it’s streets ahead of traditional marketing.

It’s important to understand the concept though, and the below article looks at the difference between content and content marketing.

Read the full article at: contentmarketinginstitute.com

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