Saturday, 21 July 2018

Information and commentary for the small business banking industry

Content marketing tools you can bank on

18 Jan

When it comes to content for the small business section of your bank’s website, it’s really important to be able to understand how to promote your content so you can increase traffic, win over customers and build your influence. Utilizing the right tools for your market will help.

Banks know they can’t rely on just one channel to promote their content, products and services. Which is why tools that can repurpose content can come in useful. For instance, LinkedIn’s SlideShare can help you showcase presentations, white papers, infographic and documents to a new audience.

Research shows that if you create content that has associated images or video, you’ll get more clicks (expressions of interest) on social media. In fact, colored visuals increase people’s willingness to read a piece of content by 80 percent, and has a real impact on reach, engagement and sales.
The below article looks at 3 amazing influencer tools for B2B marketing – ideal for banks.

Read the full article at:

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