Sunday, 22 July 2018

Information and commentary for the small business banking industry

Content marketing tools you can bank on

25 Jun

It’s hugely important to be able to understand how to promote your content so you can increase traffic, win over customers and build your influence. Utilizing the right tools for your market will help.

Draw in businesses with related imagery

Research shows that if you create content that has associated images or video, you’ll get more clicks (expressions of interest) on social media. In fact, colored visuals increase people’s willingness to read a piece of content by 80 percent. *

Visual content can have a real impact on reach, engagement and sales. Take Canva for Work, for example. It’s a relatively new marketing material and presentation creator that you can even use for impressive social media and blog posts.

You can take your visual content to the next stage with tools like Brightcove video cloud. It’s an all-in-one tool that can help your bank transform its video marketing to a higher level. You can also use it to monitor and track your analytics to see how your videos are doing.

Learn how to push your content further on mobile devices with these suggestions from TSBC.

Target SMEs with repurposed content

Banks know they can’t rely on just one channel to promote their content, products and services. Which is why tools that can repurpose content can come in useful.

For instance, LinkedIn’s SlideShare can help you showcase presentations, white papers, infographic and documents to a new audience.

Check out TSBC’s blog to find out how you can use automation to distribute your small business content.

Make progress in real time

These days a lot of office work is done virtually, so it can be difficult to get everyone together to brainstorm or discuss a new idea. But using a tool like Realtime Board can help your team collaborate virtually with ease.

You can save plenty of time spent searching for notes in an old email or message by adding updates, comments and feedback to your online whiteboard.

At TSBC, we can provide you with the content you’re looking for to help your business win over customers. Contact us via email at sales@tsbc.com to find out how we can assist you.

* 37 visual content marketing stats you should know in 2016


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Glen Senior
Glen is the founder and CEO of The Small Business Company, a New Zealand based agency that specialises in helping banks communicate with small businesses through content marketing. He has written a number of books on small business principles and is a sought after consultant and conference presenter.

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