Thursday, 21 June 2018

Information and commentary for the small business banking industry

Content marketing – who does what?

17 Oct

Does your bank have clearly defined content marketing roles, or is it more of a free for all? Getting the most out of your content marketing means making sure that you’ve got the right people in the right roles.

Case studies are a good example. If you’re looking at talking to some of your successful small business customers to tell their story, it doesn’t necessarily have to be their relationship manager who takes on that role. Rather it should go to someone with proven writing abilities and preferably some experience in interviewing.

Infographics are usually best with someone who’s got a creative way of thinking, since most infographics are themed in some way and are visually-based.

But it’s not true that all content marketing roles should be the responsibility of the person best suited for the role. Sometimes it’s good to mix things up, such as blogging. Your customers will find it more entertaining if they can read blogs from different people over a variety of roles in the bank, so try to roster people into a blog schedule.

What it all really comes down to is organization. The better prepared you are and the more well-thought-out your content is, the more impact it will have.

Read the full article at:

« »