Sunday, 24 June 2018

Information and commentary for the small business banking industry

Content vs. Traditional Marketing

04 Aug

It’s no secret – content marketing has fast become more popular than traditional marketing methods such as print, radio and television. Why? Because online is the first place that people look when they’re searching for, or researching goods and services.

It’s also because content marketing is such a flexible tool. You can include all the material you would in a brochure, upload videos that might have been used in a TV commercial for a fraction of the cost, or create voiceover advertising that rivals anything heard on the radio.

Just like anything else, people will search online to find out about a bank’s products, service and reputation. But there are other reasons that content marketing trumps traditional marketing when it comes to business banking, such as being low cost, focusing on specific issues, and being able to include blogs and social media, which help you better engage with your customers.

So, although the goals of content and traditional marketing are the same – to promote your bank’s business – there are many reasons why content marketing should be a major part of your bank’s marketing strategy, and why it’s streets ahead of traditional marketing.

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