Sunday, 22 July 2018

Information and commentary for the small business banking industry

Customer complaints – turning a negative into a positive

17 May

You know the old saying – you can’t please all the people all the time. And while that’s true, neither you nor your small business customers should stop striving to improve your customer service. One of the best ways is to take a customer complaint and turn it into a positive experience.

Customer complaints don’t have to always be negative. If someone has a problem with a particular issue, that’s something you can work on and make right. The point is that if you can resolve a customer complaint quickly and efficiently, as well as taking steps to make sure it doesn’t happen again, then the customer is going to walk away feeling much more positive about you and the bank.

If you can find out what the problem is, and fix it, your customer will be impressed. And instead of going away ready to tell their friends and family what a terrible experience they had, they’ll be telling them about a positive one instead – and that kind of word-of-mouth advertising is worth its weight in gold!

Have a read of the below article and share it with your small business customers – it looks at how to deal with unhappy customers in more detail.

Read the full article at:

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