Itâ€™ll probably come as no surprise that Chinese is right up there with English as one of the top languages on the internet. But as businesses worldwide become increasingly reliant on internet content, many other languages are coming to the fore. And a key factor in the success of content marketing will depend on creating multilingual content.
For a bank, the ethnic diversity of their customers should be significant when it comes to creating content. Some research on the backgrounds of a bankâ€™s business clients can provide great information on what languages could be considered for website content.
The idea is to create top level content in English, and then translate it into the key languages that have been identified through the background research. Itâ€™s about localising your content for other languages and optimising them with ideal keywords.
What youâ€™re looking to do is create some buzz around the bankâ€™s brand, as well as back-links through your content marketing. Here are some tips for doing it in multiple languages:
At the end of the day, youâ€™re looking to connect with a wider audience. Content marketing in different languages doesnâ€™t have to be complex and time consuming, it just requires some planning and the use of professional translators. So with a bit of effort, youâ€™ll connect with foreign customers and increase your online audience.
Here at TSBC, weâ€™re the content marketing experts, with a whole range of solutions including a complete small business resource center. Contact us on firstname.lastname@example.org to find out how we can help you.
Glen is the founder and CEO of The Small Business Company, a New Zealand based agency that specialises in helping banks communicate with small businesses through content marketing. He has written a number of books on small business principles and is a sought after consultant and conference presenter.