Saturday, 21 July 2018

Information and commentary for the small business banking industry

E-mail – an old-fashioned, but still effective communication tool for small business owners

02 May

We know it seems outdated, but in fact email is still one of the most effective – and cheapest – ways of communicating with customers, and potential customers. It’s still a really effective tool that actually outperforms other methods of online marketing, and that’s due to its ROI. The Direct Marketing Association (DMA) estimates that you’ll get a $38 return for every $1 spent. Not only that, but it’s one of the most time-effective methods as well.

Building a qualified list of email addresses through your website and social media platforms is essential – and not just for you at the bank, but for your small business customers as well. Email might not have the ‘cool’ factor of social media or the flashy ‘tech’ appeal of SEO, but the fact is that it’s still the most effective.

E-newsletters, email blasts, scheduled emails – there are lots of ways email can be utilized to posititve effect when it comes to communicating with people. So while it might seem old-fashioned, it’s still one of the most important and effective tools both you and your small business customers have. The below article looks at 9 emails small business owners should be sending on a regular basis.

Read the full article at:

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