We know it seems outdated, but in fact email is still one of the most effective – and cheapest – ways of communicating with customers, and potential customers. It’s still a really effective tool that actually outperforms other methods of online marketing, and thatâ€™s due to its ROI. The Direct Marketing Association (DMA) estimates that youâ€™ll get a $38 return for every $1 spent. Not only that, but itâ€™s one of the most time-effective methods as well.
Building a qualified list of email addresses through your website and social media platforms is essential – and not just for you at the bank, but for your small business customers as well. Email might not have the â€˜coolâ€™ factor of social media or the flashy â€˜techâ€™ appeal of SEO, but the fact is that itâ€™s still the most effective.
E-newsletters, email blasts, scheduled emails – there are lots of ways email can be utilized to posititve effect when it comes to communicating with people. So while it might seem old-fashioned, it’s still one of the most important and effective tools both you and your small business customers have. The below article looks at 9 emails small business owners should be sending on a regular basis.
Read the full article at: www.verticalresponse.com