In the world of content marketing, there’s an increasing number of tools available to help with your content strategy and delivery. Social media is booming, there’s a range of automation tools out there, and people are blogging more than ever. But there’s one medium that started it all, and, although seen by some as old-fashioned, is still one of the most popular: email.
The reason is that it works â€“ itâ€™s still a really effective tool that actually outperforms other methods of online marketing, and thatâ€™s due to its ROI. The Direct Marketing Association (DMA) estimates that youâ€™ll get a $38 return for every $1 spent. Not only that, but itâ€™s one of the most time-effective methods as well.
Building a qualified list of email addresses through your website and social media platforms is essential.
Email might not have the â€˜coolâ€™ factor of social media or the flashy â€˜techâ€™ appeal of SEO, but the fact is that itâ€™s still the most effective. So if you want to engage with your small business customers, and find new ones, make sure youâ€™re doing the following:
You know the old saying: if something’s not broken, don’t fix it. This is especially true of email marketing; it’s not flashy, it’s not new, but it works. Not only that, but it’s easy and everyone uses it. If your bank isn’t making the most of this content medium, talk to us about how we can help you tailor your content marketing strategy to include more email use.