Monday, 19 February 2018

Information and commentary for the small business banking industry

Get a laugh out of content marketing

11 Aug

There’s so much information out there, it can make it hard to cut through the noise. While it’s important for content to be of high quality, looking great and search optimised, there’s another way to make content stand out – by getting some laughs!

Content that makes people laugh is almost always unforgettable. Not only that, but if people like a bit of comedy while reading marketing content, they’re more likely to pass it on to someone else. So never underestimate the power of the – pun intended – LOL. It’ll make your content stick in people’s heads and remember your brand more favourably.

While you’ll always strive to make sure your content isn’t dry and hard to read, you’re inevitably going to have to tackle boring topics at some point.

To prevent your audience from glazing over and then clicking off after the first couple of sentences, see if you can make it funny – you’ll get the message across and people are going to appreciate that you were able to turn a somewhat tedious topic into a laugh-fest.

If you can make ‘em laugh, you’ll keep ‘em coming back.

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