Thereâ€™s so much information out there, it can make it hard to cut through the noise. While itâ€™s important for content to be of high quality, looking great and search optimised, thereâ€™s another way to make content stand out â€“ by getting some laughs!
Content that makes people laugh is almost always unforgettable. Not only that, but if people like a bit of comedy while reading marketing content, theyâ€™re more likely to pass it on to someone else. So never underestimate the power of the â€“ pun intended â€“ LOL. Itâ€™ll make your content stick in peopleâ€™s heads and remember your brand more favourably.
While youâ€™ll always strive to make sure your content isnâ€™t dry and hard to read, youâ€™re inevitably going to have to tackle boring topics at some point.
To prevent your audience from glazing over and then clicking off after the first couple of sentences, see if you can make it funny â€“ youâ€™ll get the message across and people are going to appreciate that you were able to turn a somewhat tedious topic into a laugh-fest.
While you might be considered pretty funny around the office or at home, engaging your audience with humour is completely different. You need to use it properly, because one of the risks you take with using comedy is that youâ€™re more likely to offend someone. Not everyone has the same sense of humour.
So, to avoid damaging your brand with irrelevant or offensive humour, try to keep the following in mind:
Donâ€™t make the mistake of assuming that just because you got some laughs, youâ€™ve also got your message across. You need to keep tabs on just how effective your comedic content is.
What kind of feedback are you getting? Have you noticed that youâ€™re getting more attention in social media and link-backs since you started aiming for the laughs? If youâ€™re getting more comments on your content and those comments are favourable, then youâ€™re on the right track.
The feedbackâ€™s been positive and youâ€™ve noticed a spike in customer engagement. Youâ€™re getting the laughs and youâ€™re making your brand memorable. But thereâ€™s always room for improvement, and when it comes to humour in content marketing, this is known as your â€˜comedic voiceâ€™. Refine it by balancing your gift for humour with your knowledge of your audience. Keep measuring your audience feedback so you gain a more in-depth knowledge of what they respond to, and adjust your comedy accordingly.
If you can make â€˜em laugh, youâ€™ll keep â€˜em coming back.