One of the things that might come up when youâ€™re chatting with your small business customers about raising capital is the possibility of outside investors. This is often a good option if a business has something unique to take to market, or theyâ€™re seeing such a rise in demand that they need to boost their capacity to meet it.
Helping them understand not only what investors are looking for, but how to make their business stand out as a potential investment option, will increase their chances of success, especially if the investors they have in mind are also customers of yours. If thatâ€™s the case, you can facilitate the discussion by providing introductions â€“ this will help the investors trust the business theyâ€™re considering.
There are key factors that investors take into account when theyâ€™re deciding if a business is worth their time and money. Going through some of these with your small business customers will help boost their businessâ€™s credibility to potential investors:
If your small business customers arenâ€™t aware of the types of investors they could approach, provide them with a bit of education around angel investors, venture capitalists and crowdfunding options. Work with them to choose which type of investor would be best for their business.
If your business customers are looking to take their business to the next level or to develop a great new idea, getting investors on board can be a really effective way of securing the funds they need, and youâ€™re ideally placed to help them achieve it.
Finally, get them to check out the following:
Here at TSBC, we can offer you great content around how to educate your small business customers about investment options. Contact us on email@example.com to find out how we can help you.