These days, small business customers look to their bank for more than just financial advice. In fact, a small business owner will often turn to their banking manager for guidance on most issues around running a business, and one of the best ways to help them is to show them why itâ€™s important to set goals.
Successful businesses are those with a clear direction. Having definite goals in mind means taking control of a businessâ€™s destiny, and being clear on where they want the business to go. What this means is that goals should be an integral part of a business plan, so when customers come to you with their plan, explain to them why their goals should be included.
Outline to your customers the importance of motivation to achieve their objectives, and to celebrate their successes along the way.
What youâ€™re looking to do here is show your customers how setting achievable goals doesnâ€™t mean working themselves and their staff into the ground. They need to feel challenged, but at the same time the goals shouldnâ€™t be too difficult to achieve or your customer and their staff will lose confidence.
Some tried-and-true methods for goal setting are:
Helping your customers to plan and set challenging, realistic and achievable goals is an important part of the business banking relationship. Not only will the bank realise its own goals of having successful business customers on their books, but your willingness to assist customers with their goals will enhance the bankâ€™s reputation as one thatâ€™s committed to seeing businesses succeed.