When it comes to content marketing, all too often banks fail to realize the potential blogging has. Not only are you constantly engaging your audience, but blogs are great for boosting brand awareness â€“ they keep your brand front-of-mind, and increase your prospects.
The thing about blogging is that you can lend it your own personal voice, and add a human touch to your banking content. A blog is something that lets your personality shine through. People often prefer to do business with banks where they feel they have a personal connection. And itâ€™s easily shared across your social media platforms, as well as by others.
Itâ€™s also a good way to keep your content fresh and ticking over. If you post a blog 2 or 3 times a week, youâ€™re giving your customers a reason to visit your website often, where they can also see what new packages and financial tools you might have on offer.
Bloggingâ€™s easy and fun. You donâ€™t have to be a literary whiz to create a star blog; in fact, most people prefer an entertaining read that lets them know what youâ€™ve been up to, what new products are coming out and what events you might be at.
So when youâ€™re creating your blog, the following will help it stay geared to increasing your audience:
Blogs should be informative, easy to read, and entertaining. Itâ€™s a reflection of the bank and its business. Obviously, youâ€™ll want to focus on your financial solutions, but donâ€™t restrict yourself. Write about events youâ€™ve attended (especially if youâ€™ve featured prominently), and community involvement. Remember that people feel more comfortable with a bank if they have more of a personal connection. So avoid formality and engage with your audience on a personal level.
Here at TSBC, we can offer you regular, informative, entertaining and relevant blogs for your website. Contact us on firstname.lastname@example.org to find out how we can help you.
Glen is the founder and CEO of The Small Business Company, a New Zealand based agency that specialises in helping banks communicate with small businesses through content marketing. He has written a number of books on small business principles and is a sought after consultant and conference presenter.