Content that makes people laugh is almost always unforgettable. Not only that, but if people like a bit of comedy while reading marketing content, theyâ€™re more likely to pass it on to someone else. So never underestimate the power of the â€“ pun intended â€“ LOL. Itâ€™ll make your content stick in peopleâ€™s heads and remember your brand more favourably.
While youâ€™ll always strive to make sure your content isnâ€™t dry and hard to read, youâ€™re inevitably going to have to tackle boring topics at some point.
To prevent your audience from glazing over and then clicking off after the first couple of sentences, see if you can make it funny â€“ youâ€™ll get the message across and people are going to appreciate that you were able to turn a somewhat tedious topic into a laugh-fest.
What kind of feedback are you getting? Have you noticed that youâ€™re getting more attention in social media and link-backs since you started aiming for the laughs? If youâ€™re getting more comments on your content and those comments are favourable, then youâ€™re on the right track.