One of the most effective ways for small business owners to grow their business is by boosting brand awareness and credibility. And a tried-and-true method for that is to become a thought leader â€“ someone whoâ€™s considered the â€˜go-toâ€™ authority in their area. Becoming a thought leader will not only attract more potential customers to their business, but they can also turn their new business ideas into a reality.
If a small business owner is viewed as an expert in their field, not only can they grow their customer base, but theyâ€™re also going to boost their credibility in the eyes of their peers and competition. Their business can be seen as one that has unique and innovative ideas within their industry, which really helps to differentiate their brand.
The next time youâ€™re chatting with a business owner about how things are going, turn the discussion around to what makes them unique and what theyâ€™re expert as. Itâ€™s a great starting point for what they can do to become thought leaders in their industry.
In particular, do they:
The best thought leaders are constantly building their businessâ€™ brand through events, stories and advertising. In particular, attending industry trade shows, workshops and seminars as a guest speaker or lecturer not only demonstrates their own expertise, but theyâ€™re getting their brand out there and keeping it front-of-mind. They become the dominant voice in their area of expertise, and they carry their message on through effective social media use.
Great thought leaders are also those who donâ€™t rest on their laurels. They keep tabs on whatâ€™s happening in their industry, so that when theyâ€™re speaking at conferences, blogging on their website or chatting with their customers via Facebook and Twitter, theyâ€™re an authoritative voice on where their industry might be headed.
Here at TSBC, we can offer you great content around helping your small business customers to put together a plan for how they can build a reputation as a thought leader. Contact us on firstname.lastname@example.org to find out more.
Glen is the founder and CEO of The Small Business Company, a New Zealand based agency that specialises in helping banks communicate with small businesses through content marketing. He has written a number of books on small business principles and is a sought after consultant and conference presenter.