Social media should be part of any marketing mix: itâ€™s a cheap, effective and easy-to-use marketing tool. On social media, people talk about products and services. They talk about a great coffee they had at a particular cafĂ©, or they moan about the awful service they experienced at their local garage. If a business is not on social media, chances are it wonâ€™t hear about these conversations. With a social media presence, business owners can listen to what customers are saying about their business, their competitors and their industry â€“ and can step in and join the conversation if necessary.
Which brings us to the next key point: with social media business owners can have two-way conversations with their customers. Unlike other marketing channels, itâ€™s not just the business broadcasting its message to its target audience. With social media, a business owner can ask questions, respond to comments and build a better relationship with their customers.
Social media should be integrated with a business’s website, so they work together and complement each other. Adding “share” and “like” buttons to written content on the website is a good way to do this.
The below article has more tips on how to develop a targeted social media strategy.
Read the full article at: rebekahradice.com