Saturday, 21 July 2018

Information and commentary for the small business banking industry

How to create really engaging content

04 Jul

So what does ‘engaging content’ really mean?

You could ask a wide selection of content marketing experts how they’d define “engaging content”, and you’ll get a slew of different responses. The reason is that as individuals, we have different ideas about what constitutes interesting and engaging content.

That said, there are some things that will pop up again and again. And they’re the key factors you should take into consideration when creating content. Because let’s face it – one of your main goals is to try and make that content engaging. If you’re not trying to capture your customers’ attention, what’s the point?

Banks are faced with the challenge of creating engaging content more than most, which isn’t surprising when you consider that financial topics can be intimidating. Encourage business owners to abandon any head-in-the-sand ideas they might have about their business challenges, and make your website the go-to place for solutions.

Your basic rule of thumb when it comes to creating engaging content means finding ways to grab your audience’s interest and attention, encouraging them to read more. Cleverly designed content will encourage click-throughs (another great way to use CTAs) so that they become increasingly drawn into the content on the site.

Entrepreneur has 5 ways to create engaging content your audience will share.

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