Sunday, 22 July 2018

Information and commentary for the small business banking industry

Inject some humor into your small business content

30 Jan

Content that makes people laugh is almost always unforgettable. Not only that, but if people like a bit of comedy while reading marketing content, they’re more likely to pass it on to someone else. So never underestimate the power of the – pun intended – LOL. It’ll make your content stick in people’s heads and remember your brand more favourably.

While you’ll always strive to make sure your content isn’t dry and hard to read, you’re inevitably going to have to tackle boring topics at some point.

To prevent your audience from glazing over and then clicking off after the first couple of sentences, see if you can make it funny – you’ll get the message across and people are going to appreciate that you were able to turn a somewhat tedious topic into a laugh-fest.

Remember to keep it relevant – the funniest thing you’ve heard all year won’t get the laughs if you can’t apply it to the point of your content. Likewise, if you’re referencing something funny you’ve heard about in the current events field, make sure it actually IS current.

How to use humor in content marketing

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