There are many reasons people donâ€™t take the time or trouble to thoroughly proofread their content â€“ theyâ€™re too busy, they think theyâ€™ve picked up all the errors during the writing phase, they see it as a waste of time â€“ but the most common reason is they figure that what theyâ€™ve got is good enough.
Content thatâ€™s accurate, polished and professional reflects on you as a bank. Your customers donâ€™t want to see errors in your content marketing, because thatâ€™ll get them thinking about where else you might have made mistakes. The very last thing a bank needs.
So itâ€™s a good idea to get someone else to proof your work, because theyâ€™re more likely to pick up things that you wonâ€™t. And there are some pretty good arguments for getting a professional to do it.
If for whatever reason you canâ€™t make use of a professional, then thereâ€™s a basic process you can use to proofread your own copy:
Itâ€™s not ideal, but it works.