Friday, 23 February 2018

Information and commentary for the small business banking industry

Keep calm and proofread

24 Jan

There are many reasons people don’t take the time or trouble to thoroughly proofread their content – they’re too busy, they think they’ve picked up all the errors during the writing phase, they see it as a waste of time – but the most common reason is they figure that what they’ve got is good enough.

Content that’s accurate, polished and professional reflects on you as a bank. Your customers don’t want to see errors in your content marketing, because that’ll get them thinking about where else you might have made mistakes. The very last thing a bank needs.

So it’s a good idea to get someone else to proof your work, because they’re more likely to pick up things that you won’t. And there are some pretty good arguments for getting a professional to do it.

If for whatever reason you can’t make use of a professional, then there’s a basic process you can use to proofread your own copy:

  1. Print it
  2. Read it aloud
  3. Read it backwards

It’s not ideal, but it works.

Why you should make proofreading part of your content strategy

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