The idea is to provide a one-stop shop where your small business customers can access tools and resources that will help their small business throughout its lifecycle, from start up to growth to exit. Most people do their research online these days, and you can help them cut down on the amount of time they spend looking for advice by providing it on your own website.
Some of the basics to include are:
- High value content, sometimes known as HERO content. This includes resources like comprehensive start up guides, action plans and health checks. This sort of content tends to be quite lengthy, as they provide step-by-step guidance and online training.
- Case studies, so that your small business customers can read about other people whoâ€™ve taken the plunge and are running a successful business. Not only can they read about real-life examples, but youâ€™re giving those case study subjects a wonderful boost for their brand.
- Regular blogs letting your small business customers know about any upcoming financial packages, lending solutions, bank events and so on.
- Business guides on a variety of small business topics that relate to the business lifecycle â€“ start up, growth, exit.
- Templates that make things easier, such as cash flow and sales forecast templates, business plan templates, and break-even and SWOT analysis calculators.
Here at TSBC, weâ€™re the content marketing experts, with a whole range of solutions including a complete Small Business Resource Centre. Contact us on www.tsbc.com/contact to find out how we can help you.