Monday, 28 May 2018

Information and commentary for the small business banking industry

Make the most of CTAs

20 Jun

Calls To Action (CTAs) are links on your website or social media profile. They can be anything – a button, a video link, a calendar item – anything that gets your customers clicking on it to take them to whatever it is you’re trying to promote.

There are a lot of banks that don’t have clear CTAs on their website, especially contact details. If a customer has to go searching for way to contact a small business advisor, they may just click away. Which is why, for a bank website, a really good example of CTA is a large, clear contact button that takes them straight to the bank’s page on contact details.

They’re also great if you’re promoting anything new, like a new option in your payment solutions package, or a new deal on small business lending.  You might have written a blog about a new financial package or upcoming industry event – if there’s nowhere to click for further information, the blog’s not going to be nearly as valuable and worthwhile as it can be.

The Content Marketing Institute has 5 tips for writing better CTAs for your website.


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