Friday, 23 February 2018

Information and commentary for the small business banking industry

Make the most of images to jazz up content

03 Nov

Content’s that visually appealiing will almost always hook more of an audience than plain text. And it doesn’t really matter what kind of content you’re planning to upload to your website – a business guide, a new financial package, a customer case study, a marketing video, infographic – you can always find ways to use images to jazz up the content and make it easier on the eye.

For instance, if you’re publishing a case study on one of your customer success stories, readers will become more engaged with that story if they can put a face to the name. If that customer’s business involves the kind of product or service that’s visually interesting, include some pictures of it.

If you’re promoting a new financial package, try to come up with ways to present it so your customers can ‘see’ how it will work, rather than you just telling them. Sometimes this involves creating your own images or animations, and they’ll help get the message across faster.

Infographics rely on good visual presentation, and the images you use don’t always have to be of the stick figure type – you can use real photos in infographics as well.

And when it comes to the bank’s website, it’s a good idea to have photos of your key personnel, especially your small business advisors. Again, people like to put faces to names – it helps build trust and credibility.

Below are some suggestions for the 20 best stock image sites available, that won’t break the bank.

Read the full article at: blog.hubspot.com

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