Is your bank taking a long-term approach to its content marketing strategy? If itâ€™s putting in the time and effort to build a sustainably successful content marketing plan, the rankings, traffic and conversion rewards can be well worth it.
By increasing how often you publish content to your website, blog area or small business resource section youâ€™ll be able to:
Posting content more frequently is a viable long-term strategy for making your content marketing more successful.
Learn how to write engaging, relevant content through TSBCâ€™s blog.
When you publish your bankâ€™s content, the following has to take place for it to rank and remain successful over the long term:
Ensure that all the content you publish is well optimized by including metadata, images, useful links and relevant long-tail keywords. This will help Google interpret your content, giving it better rankings.
Discover some of TSBCâ€™s recent trends on the content marketing landscape.
Creating content that will maintain its value long after its publishing date is one the key ways to build a successful content marketing strategy. Shape your content to topics that small business owners are continually interested in.
After you establish which topics are of more interest to your customer base, aim to publish longer in-depth content on these subjects. This way, youâ€™ll be providing value to new readers as well as your existing customers.
At TSBC, weâ€™re highly experienced and able to provide you with content thatâ€™s original, maintains engagement with your audience, and has value and consistency. Contact us via email at firstname.lastname@example.org to find out how we can assist you.
Glen is the founder and CEO of The Small Business Company, a New Zealand based agency that specialises in helping banks communicate with small businesses through content marketing. He has written a number of books on small business principles and is a sought after consultant and conference presenter.