Everyone’s online these days. And a large chunk of them – over 2 billion at last count – are on Facebook. This makes it a social media tool that’s really too important and too effective to ignore, especially for banks and their small business customers.
Facebook is the primary social media platform on the internet. And although some may argue that LinkedIn is more business-oriented, itâ€™s also true that many businesses, large and small, connect with their customers through Facebook. Why? Because itâ€™s so easy â€“ everyone understands how it works. Itâ€™s also extremely effective, since itâ€™s a great way to engage with people. Itâ€™s also free!
The thing to remember about Facebook is that it’s not an advertising tool. Thatâ€™s what your website is for. Facebook is a means of connecting with your customers and providing a more personal touch to your business. People feel more comfortable buying from a business they have a personal connection with, so when people reach out to you on Facebook, make sure you respond. That said, you can pay for Facebook Adverting, which help boost your marketing strategy. You can find out more about it on Facebook Business.
Mostly, Facebook should be used to:
Once youâ€™ve created your Facebook page, itâ€™s important to include a link to it on the bank’s website. Remember too, that just because you have a presence on Facebook doesnâ€™t preclude your joining up with other social media platforms as well. LinkedInâ€™s especially important if youâ€™re a B2B company.
Facebook is a leading marketing tool because of its ease and effectiveness, and because it gives you access to a huge network of potential customers. It should be part of any small businessâ€™s marketing mix for you and your small business customers.
Here at TSBC, we can offer you great social media content for your small business customers, including a full and comprehensive Small Business Resource Center. Contact us on www.tsbc.com/contact to find out how we can help you.