Thursday, 18 January 2018

Information and commentary for the small business banking industry

Making the most of infographics

04 Jul

There’s no secret to it – quality visual content grabs attention faster and your reader retains the information longer. Which is why infographics can be such a useful tool when it comes to content marketing.

Let’s face it, banking content can sometimes be a bit dry. One of the best ways to spice it up and still get your message across is to present it visually. And an infographic is an engaging way to present that information at a glance.

Let’s say you’re presenting information that includes a lot of statistics. Lines of text containing multiple percentage figures aren’t going grab your audience’s attention in the same way as showing it to them in an infographic.

Or you could be promoting a new financial business tool, and an infographic illustrating how the process works and benefits to the customer is a great way to get that message across.

Visual content’s at an all-time high. Especially in the area of social media; Pinterest and Instagram are on the rise, and other platforms like Facebook and LinkedIn have improved the image-sharing functionality over the years.

Here are 10 Content Marketing Infographics for your 2017 reading list.

« »