Thursday, 21 June 2018

Information and commentary for the small business banking industry

Making the most of video content

30 Sep

It’s important to keep your business website ticking over with fresh, dynamic content. Just laying out your offering and contact details and leaving it at that will cause your website to stagnate, and you’ll lose SEO opportunities.

One of the most effective ways of keeping content fresh is through video. You can upload video directly to your website or social media platform, or you can go the slightly easier route of signing up for a YouTube account and uploading videos that way.

Videos are great content because they appeal to everyone. Even those among your audience who aren’t daunted by reading pages of Shakespeare or lengthy physics textbooks will appreciate video content.

They’re especially valuable if you can create content that’s directly related to your offering. For example, if you sell DIY tools you could create a series of how-to videos. If you’re a personal trainer, you could create some instructional exercise videos. Even if you’re selling retail products, like beauty items, you can put together videos about them.

The article below has some great tips on how to get your videos to “go viral” – that is, achieve lots of traffic and hopefully, lots of new leads.

Read the full article at:

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