There are many reasons people donâ€™t take the time or trouble to thoroughly proofread their content â€“ theyâ€™re too busy, they think theyâ€™ve picked up all the errors during the writing phase, they see it as a waste of time â€“ but the most common reason is they figure that what theyâ€™ve got is good enough.
My colleagues and I regularly proofread each otherâ€™s work, and just the fact that a fresh eye is looking over the content is enough to pick up mistakes. I canâ€™t think of a time Iâ€™ve sent content back to a colleague without making some changes; likewise, I donâ€™t think anythingâ€™s been returned to me without seeing some tracked changes.
Content thatâ€™s accurate, polished and professional reflects on you as a bank. Your customers donâ€™t want to see errors in your content marketing, because thatâ€™ll get them thinking about where else you might have made mistakes. The very last thing a bank needs.
So itâ€™s a good idea to get someone else to proof your work, because theyâ€™re more likely to pick up things that you wonâ€™t. And there are some pretty good arguments for getting a professional to do it.
You probably canâ€™t imagine paying someone to proofread your content, especially when you can do it yourself for free. But there are benefits to having a professional edit your copy:
Thatâ€™s the downside â€“ youâ€™re paying for the service. But businesses like banks, who should always be striving to look as professional and trustworthy as possible should see the cost as justifiable.
Most proofreading providers offer different levels of service â€“ for instance, you could just pay for checking on spelling, grammar, punctuation and syntax. If you find the service to be valuable at that level, then you could consider paying for a premium package that includes editing as well.
If for whatever reason you canâ€™t make use of a professional, then thereâ€™s a basic process you can use to proofread your own copy:
Itâ€™s not ideal, but it works.