Monday, 23 July 2018

Information and commentary for the small business banking industry

Proofreading keeps the grammar police at bay

31 Oct

It’s not enough to just figure that something’s “good enough”.

There are many reasons people don’t take the time or trouble to thoroughly proofread their content – they’re too busy, they think they’ve picked up all the errors during the writing phase, they see it as a waste of time – but the most common reason is they figure that what they’ve got is good enough.

Content that’s accurate, polished and professional reflects on you as a bank. Your customers don’t want to see errors in your content marketing, because that’ll get them thinking about where else you might have made mistakes. The very last thing a bank needs.

So it’s a good idea to get someone else to proof your work, because they’re more likely to pick up things that you won’t. And there are some pretty good arguments for getting a professional to do it.

Most proofreading providers offer different levels of service – for instance, you could just pay for checking on spelling, grammar, punctuation and syntax. If you find the service to be valuable at that level, then you could consider paying for a premium package that includes editing as well.

The article below looks at what else you can do when the grammar police come calling.

Read the full article at:

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