Content marketing trends are continuing to emerge and evolve â€“ and it makes finding out what your audience wants content-wise a little more difficult. Recent trends are usually a smart bet, such as the ones outlined below.
Your small business banking customers are out there downloading and listening to podcasts â€“ some of them regularly. Theyâ€™re listening to music documentaries, political opinions, interviews with sports figures, and small business advice.
Some of the appeal of using podcasts to get your content message across comes from:
Have a look at TSBCâ€™s blog to find out which social media platforms work best for your bank.
Plain vanilla content is losing its appeal and struggling to stand out from the crowd. In banking circles, interactive content is an underutilized resource. Though some banks are using the likes of:
Getting your customers directly involved with the content you produce can be a recipe for success.
Learn about the content marketing trend of data-driven storytelling through TSBCâ€™s blog.
With rising demand for highly specialized content, businesses are aiming to create more personalized content thatâ€™s a better fit for sections of their audience.
Rather than offering a broad range of subjects, banks are beginning to target more specific niches. For example, specialized content for small businesses depending on their lifecycle phase, such as start up, growth and succession are common.
Take a look at TSBCâ€™s blog to find out how you canÂ use automation to distribute your small business content.
At TSBC, we can provide you with the content youâ€™re looking for to help your business respond to trends in content marketing. Contact us via email at email@example.com to find out how we can assist you.
Glen is the founder and CEO of The Small Business Company, a New Zealand based agency that specialises in helping banks communicate with small businesses through content marketing. He has written a number of books on small business principles and is a sought after consultant and conference presenter.