Wednesday, 17 January 2018

Information and commentary for the small business banking industry

Recent trends on the content marketing landscape

02 Sep

Content marketing trends are continuing to emerge and evolve – and it makes finding out what your audience wants content-wise a little more difficult. Recent trends are usually a smart bet, such as the ones outlined below.

The rise of podcasts targeted at small businesses

Your small business banking customers are out there downloading and listening to podcasts – some of them regularly. They’re listening to music documentaries, political opinions, interviews with sports figures, and small business advice.

Some of the appeal of using podcasts to get your content message across comes from:

  • How easy it is to get started with podcasting.
  • The relatively simple integration with other media formats.

Have a look at TSBC’s blog to find out which social media platforms work best for your bank.

Interactive content is developing and growing quickly

Plain vanilla content is losing its appeal and struggling to stand out from the crowd. In banking circles, interactive content is an underutilized resource. Though some banks are using the likes of:

  • Selection tools – where a small business customer makes a number of choices defining their business, leading to a suggested bunch of content, products and services.
  • Health checks – where a client answers a group of questions assessing parts of their business, to receive an output of useful content.
  • Calculators and templates – that a small business customer can use to input their data and receive useful figures.

Getting your customers directly involved with the content you produce can be a recipe for success.

Learn about the content marketing trend of data-driven storytelling through TSBC’s blog.

From broad topics to niche subjects

With rising demand for highly specialized content, businesses are aiming to create more personalized content that’s a better fit for sections of their audience.

Rather than offering a broad range of subjects, banks are beginning to target more specific niches. For example, specialized content for small businesses depending on their lifecycle phase, such as start up, growth and succession are common.

Take a look at TSBC’s blog to find out how you can use automation to distribute your small business content.

At TSBC, we can provide you with the content you’re looking for to help your business respond to trends in content marketing. Contact us via email at sales@tsbc.com to find out how we can assist you.


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Glen Senior
Glen is the founder and CEO of The Small Business Company, a New Zealand based agency that specialises in helping banks communicate with small businesses through content marketing. He has written a number of books on small business principles and is a sought after consultant and conference presenter.

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