As a small business banking partner, itâ€™s likely that your small business customers are going to turn to you for advice, particularly if theyâ€™re experiencing financial difficulties. Borrowing more money doesnâ€™t necessarily have to be the only benefit they can get from you â€“ what if you could show them how to increase their sales, and subsequently, their profits?
It could be that focusing on closing more sales is something theyâ€™ve shoved onto the backburner while they deal with other problems. Of course, the problem with this is that theyâ€™re ignoring their best source of revenue.
So what you can do is sit them down and give them some basic advice on how to increase their sales. It could be just what they need to solve some of their financial problems.
People who are new to running their own business may not be aware of how to increase their sales. Experienced business owners may have become so bogged down in other issues that theyâ€™ve forgotten some of the basics.
So what you can do is walk them through some of these techniques:
Word of mouth is one of the best and most effective ways to increase sales. So talk to your small business clients about how they can ensure the customer experience theyâ€™re offering is exemplary. You can even turn a negative comment into a positive experience. If a customer has a complaint, and itâ€™s resolved quickly and efficiently, the customer is going to tell other people how great the business was at understanding their needs.
And of course, impress upon your small business clients the need for follow-up. Once theyâ€™ve closed a sale, they shouldnâ€™t forget about the customer. Staying in touch with them will help to build a better relationship, and keep that customer coming back.
Here at TSBC, we can offer you great content around increasing sales, improving profits and the importance of customer relationships. Contact us on firstname.lastname@example.org to find out how we can help you.
Glen is the founder and CEO of The Small Business Company, a New Zealand based agency that specialises in helping banks communicate with small businesses through content marketing. He has written a number of books on small business principles and is a sought after consultant and conference presenter.