Thursday, 19 April 2018

Information and commentary for the small business banking industry

Successful long-term content marketing

13 Dec

Is your bank taking a long-term approach to its content marketing strategy? If it’s putting in the time and effort to build a sustainably successful content marketing plan, the rankings, traffic and conversion rewards can be well worth it.

Publish your small business content often. By doing so, you’ll give Google more pages to index, helping to boost your business’s search engine results. Posting content more frequently is a viable long-term strategy for making your content marketing more successful.

Creating content that will maintain its value long after its publishing date is one the key ways to build a successful content marketing strategy. Shape your content to topics that small business owners are continually interested in.

After you establish which topics are of more interest to your customer base, aim to publish longer in-depth content on these subjects. This way, you’ll be providing value to new readers as well as your existing customers.

Why you need long-term content strategy

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