Thursday, 21 June 2018

Information and commentary for the small business banking industry

The benefits of data-driven marketing

30 Nov

Customer retention, and gaining new customers, are essential for successful business growth. The best way to keep existing customers and to find more like them is to learn as much as possible about them. A good sales system means a business owner can keep track of them and their buying behaviour, as well as staying in contact with them.

A good selling system can register leads and contacts, and organize all contact details. It’ll also help business owners get to know their customers, helping forge a more personal relationship with them. And it’ll help focus the business and employees on customer retention. One of the main reasons that a customer stops buying from a particular business is because they feel ignored. If a business has developed a good relationship with them using their customer relationship system, they’re not going to feel that way. Not only that, but they’re going to be a source of new leads when they tell their friends and family about the business.

The below article looks at Point-Of-Sale (POS) marketing, and how using customer data can generate more POS for a business.

Read the full article at:

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