Content that makes people laugh is almost always unforgettable. Not only that, but if people like a bit of comedy while reading marketing content, theyâ€™re more likely to pass it on to someone else.
So never underestimate the power of the â€“ pun intended â€“ LOL. Itâ€™ll make your content stick in peopleâ€™s heads and remember your brand more favourably.
While youâ€™ll always strive to make sure your content isnâ€™t dry and hard to read, youâ€™re inevitably going to have to tackle boring topics at some point.
To prevent your audience from glazing over and then clicking off after the first couple of sentences, see if you can make it funny â€“ youâ€™ll get the message across and people are going to appreciate that you were able to turn a somewhat tedious topic into a laugh-fest.
While you might be considered pretty funny around the office or at home, engaging your audience with humor is completely different. You need to use it properly, because one of the risks you take with using comedy is that youâ€™re more likely to offend someone. Not everyone has the same sense of humor.
Donâ€™t make the mistake of assuming that just because you got some laughs, youâ€™ve also got your message across. You need to keep tabs on just how effective your comedic content is.
What kind of feedback are you getting? Have you noticed that youâ€™re getting more attention in social media and link-backs since you started aiming for the laughs? If youâ€™re getting more comments on your content and those comments are favourable, then youâ€™re on the right track.
Here at TSBC, weâ€™re the content marketing experts, with a whole range of solutions including a complete small business resource centre. Contact us on www.tsbc.com/contact to find out how we can help you.
Glen is the founder and CEO of The Small Business Company, a New Zealand based agency that specialises in helping banks communicate with small businesses through content marketing. He has written a number of books on small business principles and is a sought after consultant and conference presenter.