Sunday, 24 June 2018

Information and commentary for the small business banking industry

The fine art of repurposing content

17 Nov

It’s one thing to create content that’s engaging, entertaining and ultimately successful. And that is, of course, the goal of all content marketers. But you’re not getting all you can out of it if you don’t revisit it and examine how it could be repurposed.

For example, let’s say your bank has completed a case study on a successful small business, one that’s made use of a new small business lending package. The article itself has generated lots of traffic and has seen other small business customers engage with the content. This is great, and it can be even better if you consider the ways it can be repurposed. You can take the content and use it as examples in a Power Point presentation about the lending package. You can create an infographic around it. You can contact the business owner and ask if they’d be willing to re-use some of their quotes in a video you’ll be posting online.

The point is, great content can almost always be mined for something new and different, which just adds to how much you invested in creating it in the first place.

It’s easy to see how you can generate numerous pieces of content from an original creation, and how you can reach a wider audience by doing so. Not only that, but repurposing will save you time and money. So don’t let your best pieces of content go to waste. Dust them off and bring them back to life in new and exciting ways.

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