Friday, 23 February 2018

Information and commentary for the small business banking industry

The fundamentals of successful content marketing

08 Dec

It can be difficult to establish a set of tactics that might make a certain content marketing campaign successful over another. But there are some basics to keep in mind, such as:

Targeting a different niche. For example, a new tranche of content dedicated to exporters could be a point of difference. Then there’s trending topics. If you’re creating content on topics that are already being searched for online, you may have a greater chance of your content being read. And it’s important to provide  a unique angle. Many banking related topics have been covered countless times on the Internet, so how can your bank attack the same content from a different angle?

Original content is one of the keys to ongoing success with your content marketing efforts. Your customers are looking for content that’s engaging – content that they can connect and interact with. If your bank can provide that, it has a greater chance of gaining and keeping small business customers.

The below article is a thorough, comprehensive guide to B2B marketing, which for banks should be a central focus of their content marketing strategy.

Read the full article at:

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