Sunday, 22 July 2018

Information and commentary for the small business banking industry

The importance of customer relationships

09 Jan

2017 is upon us – and from all of us here at TSBC, we hope you had a wonderful Christmas and a very Happy New Year! As we reluctantly shake off the festivities and return to the real world, it’s a good time to think about your customers, who’ll be doing the same thing as they re-open their businesses. Make your relationships with your small business customers a priority this year, because building strong customer relationships is one of the cornerstones of business success.

For your customers to have a better than expected experience with your bank, you have to recognize and meet their needs. Remember that they aren’t all the same – they’re different, and they have different needs. You want them to feel great about their experience with your bank, so they’ll tell others about you.

Meeting your customers’ needs doesn’t just mean matching them to the right product or service – it means giving them an experience that goes above and beyond what they’re expecting. Generally speaking, people like to think they’re interesting – and in business, you have to be genuinely interested in your customers’ needs. There are few people who are really great listeners – but you need to learn how to be one of them. They want to sense that you’re listening to them and comprehending what they’re telling you.

Remembering names and summarizing what they’ve told you can go a long way to finding a solution to their problem. Make them feel comfortable, show them they’re valued – really get to know them. If you can do that, you’re well on the way to building and maintaining an excellent relationship with them.

The below article looks at more ways of building strong customer relationships.

Read the full article at:

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