Monday, 23 July 2018

Information and commentary for the small business banking industry

The importance of digital marketing

18 Apr

When was the last time you saw someone pick up the actual, doorstop-heavy, physical version of the Yellow Pages? So long ago you probably can’t remember. It’s just not how people search for a bank – or any kind of business – anymore. And while the Yellow Pages has moved with the times and transferred itself to the internet, Google’s really the first place people go when searching for… well, anything.

If you want people to be able to easily find your bank, then having a clear digital marketing strategy in place is essential. Otherwise potential customers won’t know you exist. And this is true even if you’re a small-town bank in a place where businesses and families have known you for generations – if you’re not up with the times, they’ll consider taking their business elsewhere.

A clear, easy-to-navigate and mobile-friendly website is the most important cog in the digital wheel. At all costs, avoid it looking like an online brochure. It should clearly lay out who you are, your culture, products and services, financial packages and contact details. Make sure it has good Search Engine Optimization (SEO) or it won’t be one of the top results in a Google search. Keep the site updated with fresh, dynamic content such as case studies, customer testimonials, infographics and blogs.

And it’s not just the bank that should be keeping their digital strategy updated – it’s advice you can pass on to your small business customers as well. The below article looks at digital marketing for small businesses in more detail.

Read the full article at:

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