Sunday, 22 July 2018

Information and commentary for the small business banking industry

The importance of good SEO

10 Nov

It’s something we keep coming back to, but that’s because it’s a sad fact that many small business websites are not properly optimized to for internet search engines.

SEO – Search Engine Optimization – is a process to help optimize a business website so that it’s attractive to search engines, so that when people type in particular keywords for their search, a business will pop up high up in the results.

On Google, few people click on a result that is fourth or fifth in the list, and hardly ever do people look at the second page of results. So if a business owner can ensure that their website is one of the top few results when someone does a relevant search on Google, they’re much more likely for that person to visit their website.

When considering website strategies, it’s important to keep in mind that everything should be geared to optimizing SEO as much as possible, and how Google can help achieve that. The more content is geared towards what Google is looking for, the better a website’s ranking will be and the more traffic it’ll be driving to the website.

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