Wednesday, 17 January 2018

Information and commentary for the small business banking industry

The importance of mobile content

20 Dec

There’s a war going on – and the frontline is content. The ever-increasing competition on the Internet is forcing businesses to provide original, worthwhile content that’s available at the push of a button. It’s content that needs to be optimized for mobile devices.

Having the right pieces of small business content, delivered through the right channels, at the right times, and geared towards mobile devices can help create fantastic customer experiences. It’s vitally important to optimize your content so you can gain opportunities that engage with your customers, as well as generating and converting leads.

It was only a few years ago that mobile apps became a hot topic for companies because any business without one realized they needed one. However, many of those mobile apps didn’t really have a core function – they needed to be optimized.

Banks have begun to get the hang of just how useful a mobile app offering online banking can be. Ask yourself: what are the main features you know your customers want? How easy can you make the app to use with minimal steps? Based on your customers’ locations, what are they doing and what are their intentions? Can you push an appropriate notification their way at the right time?

10 ways to optimize your content for mobile reading

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