Sunday, 22 July 2018

Information and commentary for the small business banking industry

The rise of digital marketing in 2017

03 Mar

If you want people to be able to easily find your bank, then having a clear digital marketing strategy in place is essential. Otherwise potential customers won’t know you exist. And this is true even if you’re a small-town bank in a place where businesses and families have known you for generations – if you’re not up with the times, they’ll consider taking their business elsewhere.

There are some fundamental aspects of a digital strategy that are important to get right straight out of the gate. If you don’t have someone in-house who can review, overhaul or re-implement this strategy, bite the bullet and pay for a professional – it’s an investment that will pay off.

For example, a clear, easy-to-navigate and mobile-friendly website is the most important cog in the digital wheel. At all costs, avoid it looking like an online brochure. It should clearly lay out who you are, your culture, products and services, financial packages and contact details. Make sure it has good Search Engine Optimization (SEO) or it won’t be one of the top results in a Google search. Keep the site updated with fresh, dynamic content such as case studies, customer testimonials, infographics and blogs.

The below article looks at digital marketing trends in more detail.

Read the full article at:

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