Monday, 23 July 2018

Information and commentary for the small business banking industry

Three reasons why every bank should be using content marketing

28 Jul

Content can be overlooked as technology improves and trends in marketing bank products and services evolve and change. It’s important to market your content effectively to stay relative and authoritative in your industry – and to gain vital revenue.

Content can create a positive perception for your SME customers

Your small business customers will be influenced by your content when developing their perceptions about your brand. Often, little things in your content can affect how customers perceive you, like:

  • Proper spelling and grammar.
  • Ease of understanding.
  • Usefulness of each piece.

It’s vital that your business decides how you want your customers to perceive you. And with a content marketing strategy that aligns with that idea, you may well be one step ahead of your competitors.

Learn about the content marketing trend of data-driven storytelling through TSBC’s blog.

The right content will be shared

It’s important to give your content a chance to be shared by sharing it yourself on your business’s chosen social media platforms. Think about allocating social media tasks (along with content sharing responsibilities) to a single employee.

Sharing the right content at the right time, through the right social media channels, and putting it in front of your target audience can:

  • Gain website traffic.
  • Increase brand visibility.
  • Even disrupt your competitors.

Have a look at TSBC’s blog to find out which social media platforms work best for your bank.

You’ll encourage your audience to take action

By sharing your bank’s content, and making it available to be shared, you just might encourage your target audience to take action. Persuade them to:

  • Read your content.
  • Browse your website.
  • Take a look at additional products or services.

Also consider adding social media sharing buttons to your content to let your customers know where in the social media landscape you are.

At TSBC, we can provide you with the content you’re looking for to help your business win over customers. Contact us via email at to find out how we can assist you.


Glen Senior
Glen is the founder and CEO of The Small Business Company, a New Zealand based agency that specialises in helping banks communicate with small businesses through content marketing. He has written a number of books on small business principles and is a sought after consultant and conference presenter.

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