By Tim Grey
The Small Business Company (TSBC) â providers of expert online content â has had its expertise in improving the dialogue for small businesses recognized with a win in the 2012 AUT Excellence in Business Support Awards.
The win took place at a ceremony hosted by the Auckland University of Technology this week and comes at a pivotal moment for the New Zealand business.
It is currently working with the Bank of America in the US to provide interactive online educational resources for American start-ups and budding entrepreneurs.
The work comes on the back of a long track record of helping âbig businessâ all over the world communicate and support their small business clients, and nurture the next generation of innovative start-ups.
This record includes expert online content provided to global powerhouses such as Microsoft and HSBC, and a long and successful partnership with New Zealandâs Ministry of Business, Innovation and Employment (formerly the Ministry of Economic Development).
This relationship sees TSBC manage and deliver content for Business.govt.nz â the official bridge between government and small businesses in New Zealand â for which the Ministry also won an award at the same ceremony.
TSBC founder and CEO Glen Senior says despite his companyâs history of success supporting other small businesses, the awards for its work now couldnât come at a better time.
âThe urgency for American big business and government to improve their dialogue with, and support of, SMEs and start-up entrepreneurs sometimes gets lost in the noise. But that urgency has never been greater than now, in the ânew normalâ of the post-Global Financial Crisis world,â he says.
âMy ambition is for this award to highlight not just the value of our expertize, but also the value of providing support resources to small businesses and entrepreneurs that speak their language.
âIf you can genuinely help people start their own businesses by providing practical interactive lessons that recognize their pain points, you can not only change their world but the economic reality for all of us.
âAnd thatâs perhaps truer for the United States, right now, than it is for any other country.â