Thursday, 21 June 2018

Information and commentary for the small business banking industry

Top tips for retaining customers

26 Oct

A business that has happy customers gets repeat business – it’s that simple. And there are some tried-and-true methods for making sure customers are happy, so that not only do they keep coming back, but they tell their friends and family about the business.

Willingly offering free advice is one of the most effective ways to keep customers happy. If a potential customer decides to contact the business with a question about the products, it’s important to take the time to hear them out and respond in detail.

It almost needs hardly be said, but going out of one’s way to be helpful is basic Customer Service 101. A lot can be said for making the extra effort and taking a little more time to satisfy the real boss – the customer. Being flexible and offering to go the extra distance on occasions is how to build a true connection with customers.

Social media’s a great way to build customer relationships. Everyone’s online these days, so it’s an easy and effective way to create and maintain customer relationships.

One of the smartest measures to take is to put a continuous customer focus in place. This involves gathering feedback from customers, putting that feedback into action, and letting customers know all about the changes. This lets them know their feedback is valued and appreciated.

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