It’s no secret – word of mouth’s one of the most powerful marketing tools any business has available to them. This is especially true of banks. People are going to trust what their friends and family say about their experiences with a bank more than any advertising. That’s why, when it comes to increasing your customer base, it’s essential to use your existing clients as a marketing tool and really maximize the word of mouth potential. The idea is to turn them into fans, and a more powerful form of advertising you could not find.
A fan is a free spokesperson. If a bank has customers theyâ€™ve delighted â€“ whether itâ€™s approving that home loan or that their business advisors have given great advice â€“ then case studies are fantastic way to highlight that success. If a customerâ€™s become a fan, give them a way to make noise about it.
Creating cheerleaders out of customers involves some pretty basic psychology; itâ€™s just knowing how people think and behave naturally. If your customers have the same passion for your business that you do, then theyâ€™ll not only sell for you, but theyâ€™ll have an incredibly powerful way of communicating that enthusiasm to others.
While itâ€™s important to focus on brand awareness, you can use content marketing to strengthen customer loyalty and turn them into fans. Here are some basic tips to get them making your case for you:
Turning customers into fans can also mean turning them into content contributors. In return for exclusive access to your product or service â€“ and other loyalty bonuses â€“ fans can take their engagement with you a step further by sharing their brand ambassador â€śstatusâ€ť with their friends, family and colleagues on social media channels.
Getting your fans to endorse you on this level is invaluable, especially since people rely on recommendations from friends more than they do on advertising. And it means that youâ€™re always generating content from your most powerful and influential customers â€“ your fans. Itâ€™s one of the most effective ways to reach new audiences and create new customers.