Think of content marketing as conversations.
How can banks re-personalise their marketing? In days gone by we could rely on the one-on-one interactions between bank counter staff and customers but in this age of digital communications and transactions, banking is becoming less personal.
But doesn’t digital communication now make it even easier forÂ banks to useÂ content marketing to create personalised conversations with customers and prospects?
Read the full article at: econsultancy.com